What if the not-so-crowded “extra mile” of customer care was actually a state of mind?

Marketers CLAIM they are “exceeding expectations”… but customers are clearly expecting something entirely different and are more often than not surprised, but in a negative way. If so many companies are going “the extra mile”, how come over there there’s no traffic at all? What exactly IS this mythical “extra mile” of customer care?
Continue reading…