At this moment, the biggest issue that most brands seem to be facing with their online presence is definitely control. While everyone is more than ready to talk about online engagement, and all the major brand are very happy to promote themselves on yet another media channel, their attitude towards the response of customers is not always so positive. There’s a huge inherent vice in this whole...
I recently stumbled on this pretty interesting article which offers plenty of good reasons for bringing customer care on social networks.
Every single media channel has its own unique set of rules and best practices: to ignore them means to ignore the “local customs”, which might make you look impolite and inappropriate.
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