One of the reasons customers leave a company is that they feel they’ve been treated rudely or with indifference. Most of them don’t tell you that they are offended or bothered by what was said, they just never come back.
Surprising piece of information: there is currently no existing standard for the acceptable customer service response time on social media. Bet you didn’t see that coming. There is a wall-to-wall consensus on the effective amount of weekly status updates and Tweets, but the subject of response time is still being debated in terms of comparison metrics and user expectations.
Live chat has become one of the most popular tools for providing support and engaging with customers. It combines the immediacy of support over the phone with the flexibility of email and instant messaging. But, a proper integration of live chat into a website requires more than simply copying the script.