Why should a company “waste” time with social networks?

I recently stumbled on this pretty interesting article which offers plenty of good reasons for bringing customer care on social networks.

After all, rule number one of customer service is very simple: you should do your best to be there for your client. In other words: “Make yourself available!”

Every company has its own ideas and philosophies but availability is paramount and social medias have become a place way too crowded with customers (and prospects!) to be ignored.

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